Simple One-Click Unsubscribe Confirmation/Survey for Opt-Outs
The Customer Opt-Out report seems really lacking for useful information. It's currenly more of an audit history log or reference, rather than a real report. Plus, the true/false comments are pointless when they are always opposite (currently, you either opt-out or have a bad email, not both). This report would be much more useful if it had more options to give us insight about emails not going out to customers. Here are my suggested field values:
Date | Customer/Business | Reason
If a customer has a bad email, the opt-out reason would remain "Undeliverable - No/Bad Email", but a simple one-click survey would greatly enhance our marketing efforts. This would require customers to answer one of the following reasons in order to unsubscribe; just in case they accidentally click on the link. Here are the survey options I'd like to propose:
No Reason - I'd rather not say, just unsubscribe me
Unhappy - I'm no longer interested in being a customer
Relevance - I'm from out of the area or moving
Content - I'm not interested in the information in the emails
Frequency - I'm getting too many emails from you
Category - I don't like follow-up/marketing emails
Mistaken - I've never been a customer, you have the wrong email
Maybe even an optional box to "tell us more", but really just the above one-click choices would be a major advancement in usable data. I know Troy... the genius, THE GENIUS!
Affordable iStore commented
I like this!