Marketr campaigns based on custom field and inactivity
We get lots of leads from our website form. Often they are inquiring if something can be fixed, etc.
These leads sometimes don't pan out, however our webform asks for their email, so even the ones that don't workout, we have their email address.
It would be great if we could create a campaign based on some criteria, such as a checkbox for example, where those leads (who have been converted to customers) that have a checkbox checked (indicating they have not been converted) could be emailed after xxxx number of days for special offers, reminders, etc.
ie. We'd like to market to missed opportunities that we have email addresses for. So we need a campaign to send only to those clients with a specified criteria.